"Brand marketing promotes your products or services in a way that highlights your overall brand. The goal of brand marketing is to link your identity, values, and personality with communications to your audience. Essentially, your brand is the bridge between your product and your customer."
As more and more brands look to move to the online, direct to consumer model how their brands are managed in the UK when they are based in another country is vitally important. That's where we come in! We represent international brands that offer direct to consumer products to UK customers. We become the 'public face', 'the feet on the ground' for the brand by attending shows, events, managing social media, engaging with the customers to offer the personal element which is not achievable through a website or social media channels.
Brand management is a function of marketing that requires techniques to increase the perceived value of a product line or brand over time. Our interpretation of effective brand management enables a brand to build loyalty amongst customers through positive brand associations and images or a strong awareness of the brand.
Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market, and the company's overall vision, and this is what we do with our clients before starting on the journey with them. We want to immerse ourselves in the brand that we are working with and really feel that 'connect'. We are driven by our passion for what we do so to be truly engaged and care passionately about the brands we work with is ver important to us.
Brands have a powerful influence on customer engagement, competition in the markets, and the management of a company.
A strong brand presence in the market differentiates a company’s products from its competitors and creates brand affinity for a company’s products or service.
A brand that has been established has to continually maintain its brand image through brand management. Effective brand management increases brand awareness measures and manages brand equity, drives initiatives that support a consistent brand message, identifies and accommodates new brand products, effectively positions the brand in the market, etc.
It takes years to establish a brand, but when it finally occurs, it has to still be maintained through innovation and creativity. Notable brands that have established themselves as leaders in their respective industries over the years include Coca-Cola, McDonald’s, Microsoft, IBM, Procter & Gamble, CNN, Disney, Nike, Ford, Lego, and Starbucks.
Some of the brands we are currently working with:
Check out the gallery below that highlight some of the work we have done to date for the brands we work with:
Call or email us for more information and to see if we can help your business reach it's UK audience.